Over the past several years, my journey at Reliable Automatic Sprinkler Co., Inc. has been marked by creativity, collaboration, and a relentless pursuit of excellence. As Visual Communications Manager, I have had the privilege of leading and contributing to many projects that have significantly impacted our brand, culture, and market presence. Here’s a look back at some key initiatives and accomplishments that have defined my tenure at Reliable.
Spearheading Creative Marketing Strategies
One of my primary roles has been developing and executing marketing strategies that align with our business goals. I have helped drive approximately $50 million in sales through integrated marketing campaigns for 12 products by crafting compelling narratives and creating high-impact visual content. These campaigns have boosted our revenue and strengthened our brand’s market presence.
Leading the “Coolest Thing Made in SC” Contest Initiative
One of the highlights of my career at Reliable was leading the initiative for the “Coolest Thing Made in SC” contest. This project was recognized by the South Carolina Governor and brought significant attention to our brand. It showcased our innovative products and the dedication of our team, positioning Reliable as a leader in the industry.
Enhancing Company Engagement and Culture
A positive and engaging work culture is vital for any organization. I executed a company engagement program that boosted participation and strengthened our internal community. Creating and maintaining a comprehensive photo and video library ensured our internal and external communications were rich, engaging, and reflective of our company’s values.
Looking Ahead
As I reflect on my time at Reliable Automatic Sprinkler Co., Inc., I am proud of the impact I have made and the progress we have achieved. My journey has been one of growth, innovation, and dedication to excellence. I look forward to continuing to embrace new challenges and opportunities.
Motion Graphics I created for this very important Centennial Video. I edited this video; interviews were shot by 9112 Production and Reliable.
Jennifer K. Kouyoumjian is an accomplished Visual Communications Manager with over 30 years of experience in marketing and visual communications. She specializes in strategic marketing leadership, creative direction, and team mentorship and is passionate about driving business growth through innovative and impactful campaigns.